Richard Laxa
Richard Laxa

Richard Laxa

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UX Lead @ PRS for Music

Based in St Leonards-on-Sea, UK πŸ‘¨β€πŸ’»Working Remotely

updated: @March 22, 2022

Key Expertise

  • End-to-end UX Process (problem space to solution space)
  • Helping brands and businesses reach their customers through design thinking since 2013.
  • Building Scalable UX/Product Design Teams
  • Conversion-Oriented Digital User Experiences
  • Facilitating Workshops with Stakeholders & Squads
  • Large Design Systems, Documenting Interfaces
  • Tech development knowledge and understanding of processes


I am an experienced designer in the digital space, product, and user experience design with a passion for lean processes and quality execution. Primarily a UX & strategy expert, and an advocate for product management, creative direction and team building. I am used to wearing multiple hats both for start-up environments and large organisations. Excited about solving the next big challenge in ethical products, connecting people, and experiences.

User Experience (UX) Design Problem Space - User Research, User Testing, Usability Testing, CRO, SEO, Solution Space - Iterative Prototyping (Wireframing), Project (Information) Architecture, Success Tracking

User Interface (UI) Design Apple HIG, WCAG 2.1, Material Design, Design Systems, Design Thinking, Mobile/Web, Native and Custom Apps, Collaborative Design, Version Control, Figma, any prototyping software

Product Management Workshop Facilitation, Leadership, Project Management, Lean Process, User Research, Competitive Research, Roadmap, Marketing, Strategy, Hiring and Building Effective Teams

Tools I use

Pen & Paper


Adobe Creative Cloud





Google Analytics



Work History

UX/UI Lead @ PRS for Music, London, UK (Contract)

May 2022 - Present

Lead Product Designer @ GAMA Healthcare, London, UK (Contract)

Nov 2020 - May 2022

  • Developing a long-term UX vision and strategy for Project Spectre / Violet Facility Management Platform / iQ IPC Learning Hub
  • Facilitating Workshops with Stakeholders to solve overarching problems with the Product
  • Part of the team that architected a full IoT strategy, moving a company into the digital era.
  • Research & Development Robot UI
  • Facility Management Platform built for managing Hospital IPC fleets
  • Mentoring a UX Designer through the UX e2e process

Creative Workshop Instructor @ Media Training London, UK (Freelance)

March 2019 - 2021

  • Coaching individuals and being a part of their learning journey
  • Running Podcasting, UX Design, & Figma workshops every month
  • Providing a learning roadmap consultancy on behalf of Media Training
  • Clients include BBC, Sony, JLP, Suitcase Magazine, Schroders

Freelance Podcast Consultant London, UK

March 2019 - August 2021

  • Helping out teams that want to venture into podcasting
  • Assisting teams from ideation to post production
  • Worked with clients such as Suitcase Magazine and Schroders

Freelance UX Designer @ Transmission Agency London, UK

June 2019 - September 2019

  • Mainly working on internal campaigns output clients on Citrix and Dropbox
  • Mockup/ prototyping landing pages which aided on specific activations
  • Seamless working relationship with the development team and managing stakeholders expectations

Senior Digital Designer @ Thomas Cook (1841) London, UK

2018 - 2019

  • Working alongside the product research teams to strengthen our reach to customers.
  • Looking after key accounts Sanya, Iberostar. Working with cumulative data in order to influence creative campaigns
  • Working with other digital teams to increase ROI through our digital campaigns

Digital Designer @ PA Consulting Group London, UK

2017 - 2018

  • Working with the bids teams to win digital projects
  • Clients included Holland & Barretts & Virgin
  • Landing Page Design and Digital Bid Documents

Digital Designer @ Media Training London, UK

2013 - 2017

  • Modernised their digital presence by transitioning from an info site to a fully fledged booking web app for learning & development
  • Created course Products based on Market led demand
  • Utilised marketing activations to generate regular and repeat online bookings
  • Massive Increase in revenue and trust in classroom based training industry



AJ&Smart Germany

Workshopper Pro Masterclass with Jake Knapp


University of West London

BA, Digital Arts

2nd Class Honours Upper Division


I’m available for interesting projects.

Book me in for a call 😎

Thanks for reading! πŸ‘‹